Educational session synonym11/29/2023 Next, Part 3 in the series on crafting better conference session descriptions focuses on individual session descriptions. Ultimately, the better your session title, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people and thus getting people to attend your session. Improving that trust, means increasing attendee loyalty and retention. Your session titles need to be honest and authentic to the presentation. If people attend your sessions based on a great title and your speaker under-delivers, attendees lose trust in the speaker and the conference organizers. Or they betray it on the tail end, when the session proves it can’t live up to the challenge. Either they betray trust up front, when the session copy confesses the deceit. While these titles got your attention, do you trust them?īimbo titles, as copywriter John Forde labels them, over-promise and under-deliver.
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